Mia Williams - Portfolio

Brand strategist helping companies discover and articulate their unique voice. I blend research, creativity, and strategy to build brands that resonate deeply with their audiences.

experience

Brand Strategy Lead

Identity Lab

2020 - Present

Led brand strategy for 25+ clients across tech, fashion, and hospitality. Developed comprehensive brand guidelines and positioning frameworks.

Junior Strategist

BrandBridge Agency

2017 - 2020

Conducted market research and competitor analysis. Contributed to brand repositioning for 3 major clients.

education

BA in Brand Management

University of the Arts London

2014 - 2017

First Class Honours. Focused on brand psychology and consumer behaviour.

skills

Brand Strategy Market Research Visual Identity Copywriting Workshop Facilitation Adobe Creative Suite

projects

FinTech Brand Launch

Developed complete brand identity for a disruptive fintech startup. Achieved 90% brand recall in target market within 6 months.

View Project

Heritage Brand Refresh

Modernised a 50-year-old brand while preserving its heritage. Increased brand relevance among younger demographics by 60%.